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“I want to make a fashionable business out of the booze-peddler business.”

- Michel Roux

Our Mission

Marketing and importing the finest beverages from around the world.

Our mission is to provide the finest spirits, beverages and products from across the globe, to inspire our customers and to ignite a passion for premium beverages.

Michel P. Roux

From 1963 to 2019, Crillon Importers founder Michel Roux distinguished himself in the business community as an exceptional marketer. Deeply involved in sponsoring the Arts, working with some of the greatest American painters of the 20th century, Michel first had the idea of engaging spirit brands into Arts giving them a “ supplement of soul”.

Michel Roux was responsible for the popularity, success, and in some cases concepts of some of the world’s most renowned spirits, including but not limited to Absolut Vodka, Bombay Sapphire Gin & Grand Marnier. He passed away in April 2019, but his memory will live through his legacy in Crillon Importers.